AI Driven In-House Design Work→

At The Humberview Group, I work across digital, print, signage, landing pages, web experiences, and brand identity and more for a network of 20 dealerships. Nearly every piece of work below was shaped or enhanced with AI in some way, primarily through imagery, but the process goes far beyond generation. We create across multiple AI platforms, enhance and refine outputs, combine techniques, and finish the work manually across the Adobe Creative Suite to create polished, brand-ready creative.

I also lead and support our junior designers, helping guide projects, provide creative feedback, and maintain consistency across the team. Beyond execution, I’ve played a big role in shaping Humberview’s creative direction, redesigned user experiences across our dealership websites, and built a new brand identity for our existing HG corporate brand from the ground up.

I’m relentlessly curious.

I cycle through hobbies fast, sometimes thanks to ADHD, but that curiosity has always worked in my favour creatively. I’ve taught myself photography, screenprinting, music production, clothing design, cover artwork, instruments, and probably spent too many hours researching wellness and nutrition. I love learning how things work, then finding ways to apply what I’ve learned somewhere unexpected. It’s the same curiosity that pushed me to teach myself AI and bring it into our creative process. I don’t like standing still creatively.

I care about the people behind the work.

When I was 18, my best friend’s mom told me that the team you work with is what keeps you at a company. That stuck with me. It’s a big reason I’ve stayed loyal to The Humberview Group for so long and why applying somewhere new actually means a lot to me. I care deeply about the people I work with, the environment we create together, and making sure good work never comes at the expense of a good team.

My “Just for Funsies”
Work→

Some of my favourite work starts with no brief at all. This is where I play, experiment, and make things simply because I want to. That includes reimagined cover art, random visual experiments, screenprinting, T-shirt design, and freelance pitch decks for TV and film.

These projects give me space to try new styles, test new tools, and follow ideas without overthinking where they might lead. A lot of what I learn here eventually finds its way back into my professional work.